Adaptive learning is one of the trending “buzzwords” in education. What exactly is it and how are districts and schools adopting products in the field? Adaptive learning education technology simply refers to tech that utilizes computers as interactive teaching devices. Algorithms (often coupled with facilitator guidance) respond to student performance to deliver appropriate teaching and scaffolding, moving students ahead at an appropriate pace.
There are hundreds of products on the market (across subject matter) that serve K-12 institutions in this space. For the latest edition of the Noodle Markets Report, we utilized SmartProcure purchase order data to look at the landscape of adaptive learning products. What market trends exist within adaptive learning technology? Who are the market leaders? How large is the market? Which students are most likely to be exposed to adaptive learning technology?
Examples of Adaptive Learning Technology
There are hundreds of products in the adaptive learning space, across subject matter. Noodle Markets looked at purchase order trends for the following products, based on their prominence in the field and availability in SmartProcure’s data set. Search our national K12 marketplace for more.
LearnBop, Mathspace, ScootPad, Waggle, ST Math, Dreambox, Success Maker, Istation, i-Ready, Think Through Math, ALEKS, Redbird
The big takeaway from our research is that the attention paid to adaptive learning in professional development and the media is more than justified. Schools are heavily investing in these products. We found that national spending on adaptive learning products and training tops $41 million annually, a three-fold increase from 2013-2016. Around 9% of that spending can be attributed to professional development and training. Larger, wealthier, urban and suburban districts appear to spend the most money overall, but smaller, rural districts appear to invest more of their total resources, if you consider share of spending.
- National spending on adaptive learning products and training tops $41 million annually, a three-fold increase from 2013-2016.
- $11.6 million, or about 9% of spending on adaptive learning products is associated with Professional Development or training.
- Large districts, as well as urban and suburban districts, are more likely to purchase adaptive learning technology than rural districts.
- As share of spending, large districts invest less than small districts. Districts in rural areas and towns may invest more than districts in cities and suburbs.
- Districts with higher household income appear more likely to invest in adaptive learning technology.
The Noodle Markets Report is a recurring analysis of K-12 purchasing data, exploring market trends and possible impacts of curriculum and instructional resources. With support from SmartProcure, Noodle Markets examines thousands of lines of purchase orders, assessment data, and demographic information. The Noodle Markets Report is covered and “first-run” by Education Week.