Leveling the playing field for K-12 business can unlock innovation.
You don’t have to go to business school to know that competition is the cornerstone of the global economy. Competition increases quality, lowers prices, and drives growth. Unfortunately, these effects aren’t always felt when it comes to the business of K-12 education.
Large companies tend to consistently win K-12 contracts, attributable in part to brand recognition, deep salesforce penetration, and cumbersome procurement practices. The time and money spent to market and win business in the K-12 space can be totally prohibitive for companies regardless of size. Small companies have an almost insurmountable task of breaking through, and big companies must maintain enormous sales forces and cultivate strong relationships to stay in the black. This focus on sales and marketing does nothing to promote what’s most important–innovation and investment in the best possible outcomes for students and taxpayers.
There are many ways to encourage competition in the K-12 market, both from a policy standpoint and through the private sector.
The full piece can be read here: What’s Wrong with a Little Competition?
About Noodle Markets
Noodle Markets is dramatically transforming the way K-12 educational institutions buy products and services. As education companies add products and services to the marketplace and school officials discover new tools, Noodle Markets levels the playing field for vendors so the most innovative and effective tools gain traction. Its online marketplace and procurement platform help education institutions and vendors increase transparency, enhance communication, and enjoy more efficient purchasing in education. Learn more at www.noodlemarkets.com.