This fourth edition of The Noodle Markets Report, which ran exclusively on Education Week, studies the landscape of adaptive learning technology products–interactive curricular resources which respond to student performance to deliver appropriate teaching and scaffolding. The category has gained prominence in recent years, but insights into adoption and leading players have been scarce.
What market trends exist within adaptive learning technology? Who are the market leaders? How large is the market? Which students are most likely to be exposed to adaptive learning technology? To dive in, we analyzed thousands of lines of purchase orders and district demographic info.
We found that national spending on adaptive learning products and training tops $41 million annually, a three-fold increase from 2013-2016. Around 9% of that spending can be attributed to professional development and training. Larger, wealthier, urban and suburban districts appear to spend the most money overall, but smaller, rural districts appear to invest more of their total resources, if you consider share of spending.
The Noodle Markets Report is a monthly analysis of K-12 purchasing data, exploring market trends and possible impacts of curriculum and instructional resources. With support from SmartProcure, Noodle Markets examines thousands of lines of purchase orders, assessment data, and demographic information.
- National spending on adaptive learning products and training tops $41 million annually, a three-fold increase from 2013-2016.
- $11.6 million, or about 9% of spending on adaptive learning products is associated with Professional Development or training.
- Large districts, as well as urban and suburban districts, are more likely to purchase adaptive learning technology than rural districts.
- As share of spending, large districts invest less than small districts. Districts in rural areas and towns may invest more than districts in cities and suburbs.
- Districts with higher household income appear more likely to invest in adaptive learning technology.