GAMES AND LEARNING: Research, Developers Make Case for Developing Products for Low-Income

Educational purchasers “don’t know what they don’t know and they are entering a marketplace where, from their perspectives, they are not experts so it is not very well defined and so helping them define what that top list of things they ought to be looking for is the first thing they are saying,” Neal said about educators using her new marketplace. “The second thing they are saying is ‘Boy, there are a lot of games and a lot of digital tools and boy, there are a lot of products and how do I sift through the products and figure out what it is I need for my classroom.”