GAMES AND LEARNING: Investors Bet that Schools Will Start Using their Noodle for Purchasing

“[CEO Nicole] Neal told that now is the time for a service like the marketplace, noting, ‘It is tremendously challenging and costly for vendors to connect with new prospective K-12 customers, and the cost of education sales and marketing ultimately drives up prices in the education materials market. New suppliers struggle the most with these realities. We believe that our purchasing solutions help level the playing field for vendors, making it easier for the best products – new and old – to find a market.’